PepsiCo: Unmuddled

2022

PepsiCo

I worked with PepsiCo’s Design & Innovation Team between 2021 and 2022 to establish the brand identity and creative direction for the premium cocktail mixer, Unmuddled. I researched trends and created pre-production moodboards to establish the creative direction for the brand’s first hero shoot, as well as directed animation guidelines and the design of the brand book.

Hero Photography

72920_SP1_546_12b_UM_MOOD_SPEAKEASY_MANDARIN_SHOT_13_1082_Main_a.png

546_08b_UM_MOOD_HAVANA_LEMON_SHOT_16_0897_BaseExposure.png

72920_SP1_546_11b_UM_MOOD_PACIFIC_PINEAPPLE_SHOT_10_1314_Main_a.png

72920_SP1_546_01b_UM_FLAVOR_SINGLE_LEMON_SHOT_08_0271_d_v1.png

72920_SP1_546_02b_UM_FLAVOR_SINGLE_MANDARIN_SHOT_06_0328_d_v1.png

72920_SP1_546_03b_UM_FLAVOR_SINGLE_PINEAPPLE_SHOT_04_0185_d_v1.png

72920_SP1_546_10b_UM_PORTFOLIO_3FLAVORS_CARTON_SHOT_03_0585_a.jpg

Animation Style

Brand Book