Rescripted

Rescripted is a content platform, marketplace, and medication management service that is breaking barriers and stigmas around women’s health. I began with Rescripted in their early stages as a startup to build their brand identity and voice, and then translated that vision and messaging across UI/UX, social media, b2b communications, the customer experience, and more. In the summer of 2022, we refreshed the homepage and high-traffic pages, unveiling the new brand identity. Later, in the summer of 2024, we launched the website with an entirely new user experience and information architecture, with the most evolved visual identity yet.