PepsiCo: Neon Zebra
2021
PepsiCo
I worked on PepsiCo’s Design & Innovation Team on the inception of the brand identity for the cocktail mixer, Neon Zebra. We designed and organized all brand elements into a tiered system, and established guidelines for 3D animation for web and social. This process took us through creating key art for web and retail, packaging inserts, e-commerce pages, motion graphics, brand guideline documents, web banners, and much more. On launch, Neon Zebra received accolades from AdWeek, the Dieline, and CNN.
Key Visuals
Product Stacks
Brand Identity and Elements
A challenge our brand team had to solve for was how to organize the many elements that comprised of the Neon Zebra identity. There were a few different styles of illustration, 3D elements, a wide color palette, and gradients and zebra patterns to supplement. To make sense of it all, we created a tiered brand wheel that categorized brand elements into two types - campaign and digital assets, and assets for the packaging and print. Campaign assets consisted of 3D garnishes, a “neon” type treatment, and a gradient for each flavor. Print elements consisted of a 4 color palette for each flavor, and flat illustrations.
Print and Packaging Inserts
Recipe Cards
Retail
In partnership with Kroger and Diageo, we created a retail point of sale that showcased Neon Zebra cocktail mixers along side prominent tequila and whiskey brands, to promote the margarita and whiskey sour flavors.
Motion Graphics
Press Feature in the Dieline
